They have a really cute idea with the custom smileys but you may not realize how they make their money. They own smileycentral.com, myfuncards.com, mywebsearch.com, and a lot more. The advertising is pretty obvious but did you know that when you search in their search bar, they get affiliate credit for directing traffic to other sites?

They have toolbars for your browsers and Microsoft Outlook. Just click on the smiley of choice and it’s in your email.
I accidentally enter my searches into their search box on my toolbar when I really mean to search using my Google toolbar.

They have a neat business. They manage to provide enough value to users that it’s worth the annoyance of having an extra toolbar in your browser and Outlook.