What’s the difference between Billy Mays and Eben Pagan?
May 18th, 2009 by estreet

Billy Mays is likable and entertaining on Pitchman (Discovery Channel Thursday nights). What do they have in common? I suspect they both got rich from their ability to pitch products.

Do not listen to this Eben Pagan self promotion audio clip: http://masscontrolsite.com/blog/?p=50

I’ll summarize it for you just in case you are curious: I’m Eben, and I’m so popular and successful because I mastered the art of the hard sell blah, blah, blah,…. and now every one of my customers sends spammy emails to you.

1. Give your most valuable thing away.

2. Use the 4 learning styles to communicate with 100% of audience:

  • Why learning style: If you learn this, you get this payoff, if you don’t, this will happen.
  • What learning style: How does it work, what’s the history, academic style, theory
  • How: Action steps, like 1, 2, 3 steps to help them.
  • What if: Do it right now. Take action. Call to action.

Example: Teach someone about email marketing.
Why: Email marketing is responsible for 90% of money made.
What: history, examples of emails.
How: get aweber.com, give link.
What if: “key to success is to get started today” “Go to your computer now, or you will never do it.”

Why did I listen in pain to this clip? I got an email recommendation from this “credible” Affiliate Marketer.

“I just wanted to THANK YOU both for what I consider to be the BEST interview and info-call that I have ever heard in the 5 years I have been listening to webinars, tele-conference calls, tele-seminars, etc.”

The above comment was made by someone that just listened to an amazing interview that you need to check out.

* No opt-in is required.

This is quite easily one of the best ‘marketing’
interviews ever…

Tons of killer tips and techniques were shared. From launches to how to ‘giveaway’ stuff that can make you a fortune.

Listen to it now *and* make sure to take notes…

Yours For Online Profits,

John Reese

Income.com, Inc., 8815 Conroy-Windermere rd #415, Orlando, FL 32835, USA

Shoemoney makes $1000 in one night
Apr 1st, 2008 by estreet

Have you made your Shoemoney today? Great video post.

Feb 11th, 2008 by estreet

First, I don’t use Black Hat techniques. Now on to the post…

One of my blog posts was linked to in the Black Hat World forum: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/6113-ebay-cookie-stuffing-listing.html

The entire forum contains very interesting discussions on Black Hat techniques and scripts.

My blog got about 100 hits from BlackHatWorld.com. What’s noteworthy is the location of the visitors. A lot of visitors came from Eastern Europe and Asia. When I see Ukraine, Russia, Romania, Pakistan and India, I think “PHP developer”. That’s because when I need to outsource a programming job, that is where I look. I think the off-shore developers PM the forum contributors who need scripts written.


Black Hat World forum info:

  • Threads: 7,232
  • Posts: 55,910
  • Active Members: 3,695

This is a pretty active group. Each member has posted 15 times on average.


“White Hat” SEO techniques, like those found on SEOmoz or Shoemoney, optimize business results while building long term relationships with major advertisers and platforms.

“Black Hat” involves deception. “Black Hat” techniques are usually against the Terms of Use for an affiliate program, PPC program or search engine guidelines. People using Black Hat techniques will be stopped if they get caught. So it’s a short term stategy.

And again, I’m purely into White Hat. I’ve always had a long term outlook. There’s nothing wrong with optimizing results if it’s within TOS (or in the grey zone).

The Ripoff Report’s business model
Jan 31st, 2008 by estreet

There are two things you need to know about earning money on the internet: 1. Getting traffic and 2. Monetizing traffic.

You already know I like to study the eBay Pulsers’ unusual methods of getting traffic. They then monetize their Pulse traffic by selling ebooks (or candy canes, holey socks, etc…) and getting eBay affiliate payments. I don’t review their ebooks. What’s the point in that? The Pulsers already state upfront that they have no accountability for the results of their system. ebooks are just a means to monetize traffic and I respect that they found a profitable niche.

Now look at the Ripofff Report who is accused of keyword spamming on the seomoz.org blog: http://www.seomoz.org/blog/ripoff-report-responds-you-be-the-judge Like, heck yeah! That’s their entire business model.

What a coincidence, they sell ebooks too! It’s a small world.

The Ripoff Report is chock full of user generated spammy keywords which draw internet traffic. “Scam”, Scammed”, “ripoff”, “Jeff Paul”, “lawsuit”, etc… It’s a pretty effective traffic generating strategy:


I’ve had a good experience with the Ripoff Report. I’ll leave it up to the reader to find the actual Ripoff Report articles.

Two users wrote about their experience with Paramount Marketing Online. They said they were promised xyz results, later pressured for thousands of $$$ more by salespeople and finally they fought back using their credit card companies. These folks provided excellent information to my best friend’s father who was suckered into the deal with Paramount.

Of course, I don’t know for sure that the stories were from actual people and not planted by other companies.

Conclusion: It’s clear that the Ripoff Report is exactly like every other internet company. They get traffic and they make money from the traffic. The only higher power they have to answer to is Google. Google does not like keyword spammers and will take counter-measures against them. But Google has been pretty benevolent towards Ripoff Report so far.

Drew Peterson School of Marketing
Jan 24th, 2008 by estreet

Drew called into the Steve Dahl Chicago radio show yesterday. Yep, he’s been quiet for 5 weeks – time to fire up the ole Drew Peterson Marketing Machine.

First, let’s revisit the DP School of Marketing lessons from 2007:

  1. Kill wife #3
  2. Kill wife #4
  3. Launch popular website for financial gain

At the DP School of Marketing, we can’t rest on our past accomplishments alone.  No, we must look to the future and leave nothing to fate.  Write these steps down:

  1. Create an outrageous statement.
  2. Use radio and TV personalities for publicity.
  3. Launch popular website for financial gain. I see this one coming soon – DateDrew.com.

The dynamic Drewul called into the top Chicago radio morning show to proclaim Drew is ready to date. Joel Brodsky, attorney and oracle of missing persons theories, participated in yesterday’s on-air publicity stunt.

Like clockwork, Joel was featured on the Today show with Matt Lauer exactly 24 hours later (1/24). Paraphrasing the Today show ->

  • Matt: Stacy’s been missing for 3 months.  Is Drew ready to date?
  • Joel: He’s open to it since Stacy dumped him. He’s ready to move on.
  • Matt: How can you say that she left him?
  • Joel: She took $25K and she did what her mother did. She just left.
  • Matt: How could a 23 year old mother, housewife and most famous missing person in America pull off such a mastermind disappearing act? If she left with another man, why isn’t he missing too?
  • Joel: mumble, mumble, mumble….

Outrageous is as outrageous does. That’s our motto at the Drew Peterson School of Marketing.         

Jeff Paul Shortcuts to Internet Millions is on again
Jan 5th, 2008 by estreet

There were a lot of visits to my original Jeff Paul post today.  His infomercial Shortcuts to Internet Million$ is on CNBC today.  And just like everyone else, I can’t stop watching it!  They grab your attention.  

I read that Jeff Paul was a leading Direct Marketer in the 90’s.  Direct Marketing is when a salesperson calls you to offer you a “no risk” trial of a service or product.  The catch is that if you accept the offer, you have to do something to cancel after the trial period expires.  The sales people know their game well and can fast talk and confuse a person into accepting the offer.  

Shortcuts to Internet Million$ shows testimonials on how $135,000 a month of income changed their life.  This tactic directly addresses their targeted market segment’s hopes and dreams of a better life.  They target the naive, the financially illiterate, the gamblers, the poor and the desperate.  It’s like a lottery ticket except laws ensure that you know what the odds of winning  a lottery really are.  

Jeff Paul is very vague on the success rate of his program.  ”Countless others” have achieved instant wealth without computer knowledge. They could work a little harder on their counting since it’s probably less than 10. Even the Johnchow.com blog – Ramblings of a Dot Com Mogul – doesn’t make $135,000 a month. And John Chow has computer knowledge and, surprise, internet knowledge!

There are accounts of people signing up and then being pressured to buy more Jeff Paul products.  People talk about paying sums of $5,000 to $8,000. My friend, the one whose father bought the Paramount Marketing Group Online product in error, shared this insight:

A lot of people avoid confrontation. They would rather agree to buy something than to say “no” to a pushy sales person.

She’s right. And that’s what makes this a lucrative biz.

Here are some of the best articles about the Jeff Paul experience:

Also, you can avoid the high pressure sales tactics by buying the Jeff Paul books on eBay.

Jeff Paul book on eBay

How is a Get-Rich-Quick ripoff different from a scam?
Dec 26th, 2007 by estreet

A friend’s father paid $7,000 to Paramount Marketing Group Online Inc. for a web page last week. And here is wonderful work of art: http://www.5317.supereasyshopping.com/

Thanks to the following articles, he recovered his money through his credit card company.

A couple of identical requests from the top eBay Pulsers made me stop and think: What is a scam? First according to Wikipedia,

A Get-rich-quick scheme is a plan to acquire high rates of return for a small investment. Most such schemes promise that participants can obtain this high rate of return with little risk.

Most get-rich-quick schemes also promise that little skill, effort, or time is required. They often assert that wealth can be obtained by working at home.

This is the part I like, “Economic theory states that risk-free opportunities for profit are not stable, because they will quickly be exploited by arbitrageurs.”

This means that once you sell a get rich secret, the niche is gone because there are too many people exploiting it. The competition will take all of the profit out of the trick.

This means get rich secrets don’t have much value once they are sold.

Now on to the difference between a ripoff and a scam. I use Wikipedia because it’s a good concensus of generally accepted opinions:

A ripoff (or rip-off) is a bad deal. Usually it refers to an incident in which a person pays too much for something. A ripoff is distinguished from a scam in that a scam involves wrongdoing such as fraud; a ripoff, on the other hand, is in the eye of the beholder. A scam might involve, for instance, a scheme in which a person pays $20 for a startup kit related to stuffing envelopes for a living, but the kit never arrives; upon receiving the money, the recipient flees.

A ripoff, on the other hand, might be a business opportunity in which a person pays $375 for bulk vending machines worth $75. The fact that the advertised product actually arrives – even though it is worth far less than the purchase price – makes it a ripoff, not a scam.

If a product is delivered, it is not a scam. So I stand corrected. The word “scam” was removed from my posts. ;-)

www.ripoffreport.com provides a community that can help you determine if other people have had bad experiences with an organization. They also provide recourse information so you can best assess how to get your money back.

DefendDrew.com website traffic stats – 2 million hits in 2 days?
Dec 15th, 2007 by estreet

The Defend Drew Peterson website, defenddrew.com, was set up to get donations for Drew’s legal defense – Joel Brodsky. He has not yet been charged or named a suspect in his 3rd wife’s death or 4th wife’s disappearance. But the site was overwhelmed with 1/2 million hits in 4 or 5 hours. Perhaps they should distribute the traffic across several websites:

Drew Peterson website domain names PayJoel.com, PayJoelBrodsky.com

Chicago radio personality Steve Dahl offered these improvements:

  • For a $10 donation to Drew, you will receive a commemorative bullet hole shaped magnet. – Stacy said Drew fired a shot in their home, Drew said she fired it from her Glock.
  • For $25, you get a “Come Back, Stacy” boomerang.

They shut down the site within 48 hours and released this:
“The Drew Peterson Legal Defense Fund has met its short term goal, so we are shutting down the web site. Peterson thanks the public for their generous response to his request for support. If additional support is needed in the future we may reestablish the web site.”

Alexa Traffic stats for DefendDrew.com show they peaked at #21,000 in worldwide website traffic rank. eBay is #20 for comparison. However, Alexa does a 3 day average on their stats. This pulls down 1 day spikes in traffic by 2/3. Accounting for this, I guestimate the site actually peaked around top #10,000 on Dec 12. Anything above #100,000 is pretty impressive, especially when the site is open for just 2 days.

defenddrew.com traffic stats

I did a rough calculation based on my own Alexa relative stats and actual quantitative Statcounter stats. I come up with 100,000 hits to defenddrew.com on Dec. 12, not 1,000,000. Anyone else have any stats on this site’s traffic?

Drew Peterson turns to website to get $$$
Dec 12th, 2007 by estreet

Heard of Drew Peterson? He’s the 53 year old retired Bolingbrook, IL, police sargent who’s 23 year old wife, Stacy, went missing on Oct 28. Well, he lives close to me.

In fact, I live within 4 miles of two allegedly murdered women. Lisa Stebic was a Lunch Lady at my daughter’s elementary school. Lisa went missing on May 1, 2007.
Drew Peterson, Craig Stebic, Stacy Peterson, Lisa Stebic

Drew Peterson has been a laughable, self-centered suspect from the beginning. He’s entertained and appalled me with his American flag scarf over his face, multiple interviews on the Today show, interviews with Dr. Phil and now, on his own website. www.DefendDrew.com was set up by Drew Peterson and his attorney to help with defense costs.
defend drew peterson

Now, the DefendDrew.com website is either down or their server has been overwhelmed by traffic. They said they got over 1 million hits yesterday. It’s contents are pretty consistent with everything he’s said or done over the past month. One photo of Drew and Stacy and then 6 Paypal “Donate Now” buttons at the bottom with amounts from $5 to $250. If 0.1% of the alleged 2 million visitors to his website donated $5 each, then he would get $10K. I can’t see more than a fraction of a percent of the people donating anything.

Update: The lawyer closed the site after just 36 hours stating: 1. they “achieved what they wanted” and 2. it was a lightning bolt attracting too much attention. It’s a marketers dream! Too much traffic. Let’s write this recipe down: 1. kill 3rd wife, 2. kill 4th wife, 3. wear American flag scarf over face, … Launch hugely popular website! 

DefendDrew.com shows “closed”. No HTML, just the word closed. What’s really weird is that the site is hosted in Hong Kong. Who in the world hosts their site in Hong Kong, the land of expensive real estate?

Outstanding paper on how sellers manipulate eBay pulse to gain watchers – Kekoa64 update
Dec 1st, 2007 by estreet

Recall my post on Kekoa64, the eBay seller of e-books on making $100 per hour. I could not figure out how they got 65K watchers on a Buy-It-Now.

This is one of the best, and most well-written papers, on eBay I have ever come across. http://www.oktshun.com/ebooks/Making_the_Pulse_Pages.pdf It’s about how eBay sellers get watchers and manipulate the eBay pulse page.

There are diagrams of tactics and strategies worthy of an MBA course. I don’t recommend duping buyers with these techniques (unless you are a narcissistic, self-centered thug that could rob their mother and sleep well at night). Kudos to mystery person, The Puls8r, for enlightening us – whoever they are.

Here’s a couple of very interesting discussions on kekoa64 FBI scam alert and shartey’s blog.

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