eBay Final Value Fees Available to Sellers on March 8, 2007!
March 7th, 2007 by estreet

Tomorrow, eBay will start paying eBay affiliate money to sellers for referring buyers to their own listings. This is a postive sign that eBay is focused on the health of the eBay ecosystem. Before this announcement, I felt eBay was focused on shareholders rather than the marketplace.

eBay sellers can now recoup 40% or more of their final value fees. Here are some affiliate figures from my Commission Junction report on Feb. 11:

eBay Purchase Final Value Fee Commission
$7.99 Auction $0.86 $0.34
$24.99 Auction $2.11 $0.84
$76.01 Auction $4.46 $1.78
$9.99 Auction $1.19 $0.48
$89.99 Fixed Price $4.09 $1.64

There is additional information available to the affiliate such as: eBay item ID, dates, links used, etc… This helps the affiliate understand which affiliate links work for them.

The first step to getting your final value fees back is to sign up on Commission Junction. Then you can either use the CJ banners or design your own custom landing pages to your eBay items.

The trickiest part of creating the landing pages is URL encoding the links. The affiliate link has two parts, the link to the eBay affiliate tracking server (named Rover) and the URL encoded eBay landing page (like mpre=http%3A%2F%2Fwww.ebay.com). There is a forum and some tools on eBay to help you.

It will be interesting to see how the eBay solutions providers as well as the affiliate programs like Big Crumbs utilize this change.

Enjoy your cut of the profits!

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Twitter

2 Responses  
barry mann writes:
April 10th, 2007 at 8:03 am

I thought this was specifically banned by CJ as it was abused by sellers. What exactly has changed?

estreet writes:
April 10th, 2007 at 4:34 pm

Here is the change for eBay.com (US only):

On March 8, 2007, ebay.com is updating the Special Terms & Conditions. The new Special Terms & Conditions will only contain one change and that is in regards to item 5, Affiliate Links. The wording will read as follows:

5) Affiliate Links. You may use affiliate links to promote your own eBay listings or eBay Store, those of your Agents or those of anyone else with whom you are affiliated. eBay may terminate this provision at any time with 7 days notice.
(a) You may not include affiliate links on any ebay.com page or eBay-owned page, such as an eBay listing or eBay Store.

Please note that: 1) Program terms with the new Special Terms & Conditions will automatically take effect on March 8th. If you reach any Performance Incentives in March, these will be manually calculated at month’s end thus acceptance of these new terms will not affect Performance Incentive payouts.
2) Publishers do not need to take any steps to move to the new program terms containing the updated Special Terms & Conditions, and 3) If the Special Terms & Conditions are not agreeable to you, then you are required to proactively end your affiliate relationship with eBay via the CJ Account Manager interface.

eBay and Commission Junction are very excited with this change and feel that this will provide an additional avenue of success for publishers.


The eBay.com Affiliate Team

»  Substance: WordPress   »  Style: Ahren Ahimsa