Like.com uses a visual search engine developed by Riya.com. It’s interesting that their first commercial application of visual search is an apparel and accessories shopping comparison site that shows matching results offered by etailers like Amazon, Raffaelo and SmartBargains. Raffaelo offers Italian designer products like Prada, Gucci and Fendi. You can find a few lower end brands like Tommy Hilfiger on Like.com, but not many. No eBay items are displayed despite Riya CEO Munjal Shah’s long history with eBay which began when he founded Andale, an auction management service.
Now for the search. I selected the latch on this bag and clicked “search on shape”.
These bags are results numbers 1 and 2. Very good!
These are results 3 and 4. Number 4 doesn’t match at all.
The Riya team fills in “null search results” with items from the same brand. I guess it has to be done. It’s better to see something than nothing. And it’s a wise business move to capitalize on null search results. By the way, Agoga.com , is operating solely on the null search results niche.
Munjal’s blog reports growing revenue due to affiliate payout despite shrinking Alexa-reported traffic. Is it enough to pay for the $100K pricetag on the “Like.com” URL? (shrug)
Like is likeable. I can’t wait to see the industry’s response.
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